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CRM Value: 6 Ways To Quantify The Business Value Of CRM Software

CRM Value: 6 Ways To Quantify The Business Value Of CRM Software

CRM Value: 6 Ways To Quantify The Business Value Of CRM Software

This year, organizations across industries show strong interest in revamping the technologies that they use to engage with customers. Forrester Research reports recent data indicates that over half of enterprise organizations have already implemented a CRM solution — and a high percentage are investing more to upgrade and expand their tool sets in the next few years. But even in this improving economy, senior business leaders are closely scrutinizing the ROI they expect from overhauling customer-facing processes and supporting technologies.

  • CRM speeds up the project approval process. Clear communication leads to fewer passes through the funding process as everyone understands the goals and benefits of the project. CRM provides a uniform platform for diving deep into analytics for sales and marketing teams – not to mention customer service teams.


  • CRM increases project success. When everyone knows the reasons, goals, and bounds of an initiative, project success improves. CRM provides a quantifiable platform for reviewing marketing campaigns – email, social and more – as well as drive lead generation activities based on real-time analytics of your customer interactions and buying patterns.


  • CRM makes decisions smarter. CRM is a new frontier in customer-centric sales and marketing which is reinventing the customer relationship and creating a real-time landscape for enterprises of all sizes to connect with existing and future customers – leveraging Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram and more. Social CRM solutions automate the social media process for marketing teams and drive home to sales teams the lead generation and customer tracking that social sharing can deliver. As data pours in from social shares, tweets and connections, marketing and sales team can analyze client social behaviors to adjust CRM tactics and fine tune marketing campaigns.


  • CRM helps you manage your customers – better! CRM solutions help businesses manage their customer and business relationships by providing one central location to gather present and historical information, automate manual business process, and communicate with prospective and current clients in a timely fashion.


  • CRM helps you to be a mobile enterprise: Mobile working is changing the face of business as we know it. By 2016, two-thirds of the workforce will own a smartphone, and 40 per cent of the workforce will be mobile (Gartner). The demand for mobile working is increasing and mobile CRM is now becoming a must-have for many small and medium sized companies. CRM solutions, including Sage CRM, give businesses access to critical customer information in real-time, on any device regardless of their location. Sales and customer service teams can view and update contacts, opportunities, leads and cases when on the road or at customer sites – helping today’s mobile workforce to be more productive and customer supportive.


  • CRM nurtures your leads: With a centralized location to collect and create personalized nurture campaigns, and analyze results, CRM equips businesses today with the tools needed to generate more qualified leads. What does this mean for your business? Increased business productivity from stronger sales thanks to leveraging CRM as a communication tool – driving lead tracking and business growth.